Beverage Industry

2 articles

A bar counter with empty glasses and a bottle, representing declining alcohol sales, with a subtle pharmaceutical pill in the background.

The U.S. Alcohol Sales Decline: How Drinks Makers Face a Shifting Market

The number of Americans using GLP-1 weight-loss drugs surged by 140% between 2022 and 2024, coinciding with a stark new reality: only 54% of U.

Kenji Nakamura·September 10, 2026

A meticulously crafted non-alcoholic cocktail from Diageo's Ritual Zero Proof line, presented elegantly in a bar setting.

Drinks

Diageo Buys Ritual Zero Proof, Completing a Five-Year Path Into Non-Alcoholic Spirits

Diageo has fully acquired Ritual Zero Proof, the leading U.S. non-alcoholic spirit brand, marking the culmination of a five-year strategic investment. This move solidifies Diageo's position in the rapidly growing non-alcoholic beverage market, leveraging Ritual's unique one-to-one substitution model.

Kenji Nakamura·June 4, 2026