Tastes Good Magazine

Non Alcoholic

2 articles

Young adults at a trendy bar savoring artfully crafted non-alcoholic and low-ABV cocktails, showcasing a shift in modern drinking culture.
Drinks

Why Gen Z Is Choosing Non-Alcoholic & Low-ABV Drinks At Bars

At Twelvemonth, patrons opt for a zero-proof beverage pairing that commands a $40 price point, a figure typically associated with fine wine pairings.

Kenji Nakamura·July 8, 2026
Young adults socializing and enjoying creative non-alcoholic drinks in a stylish, contemporary bar setting.
Drinks

Sober Curious Movement Redefines Non-Alcoholic Beverage Market

In 2026, 9% of young adults aged 18-29 in the United States report familiarity with the sober curious movement, and 7% have participated in a temporary alcohol abstinence challenge (TAAC) in the past

Maya Lin·May 12, 2026