Sober Curious
4 articles
Marella Cruises to expand zero-alcohol menu across fleet by 2026
Marella Cruises will offer 18 new alcohol-free cocktails and six 0% ABV spirits across its fleet, with full availability by August 2026.
Why Gen Z Is Choosing Non-Alcoholic & Low-ABV Drinks At Bars
At Twelvemonth, patrons opt for a zero-proof beverage pairing that commands a $40 price point, a figure typically associated with fine wine pairings.
Beyond the Buzz: How Health and Wellness Drive Gen Z's Sober Shift
Generation Z is consciously drinking less alcohol, driven by a deep prioritization of mental and physical health. This sober shift is fueling a market boom in sophisticated, alcohol-adjacent beverages.
The Sober Curious Movement: Reshaping the Non-Alcoholic Beverage Market
The sober curious movement is profoundly reshaping the non-alcoholic beverage market, driven by health-conscious consumers, particularly Gen Z and Millennials, who are actively reducing alcohol intake. This trend fuels demand for sophisticated alcohol-free alternatives, prompting brands to innovate with functional benefits, natural ingredients, and appealing taste profiles.