A new brand from Ashley Fields, daughter of Mrs. Fields founder Debbi Fields, launched in May 2026 with a line of functional cookies designed to deliver benefits like improved focus and sleep. Co-founded with her college roommate Kimberly Anderson, the company, Fields Good, aims to merge the nostalgic taste of a soft-baked cookie with ingredients tailored to modern wellness goals. The brand, which is entirely separate from the original Mrs. Fields company, debuted with three varieties after securing $1.8 million in a pre-seed funding round led by Female Founders Fund, making its products available for pre-order online.
A New Generation of Baking
Fields Good was born from a perceived gap in the snack market. According to a company press release, co-founder Ashley Fields, a self-described "second-generation baker," spent over two years and thousands of recipe iterations to challenge the idea that "better-for-you" snacks must compromise on flavor. The brand's mission is to provide the homestyle experience of a classic cookie while incorporating what The New York Times described as "science-backed ingredients." Ms. Fields told the newspaper this was a new skill set for her, stating, "I didn’t learn how to bake with science-backed ingredients. That was something that I’ve learned myself and figured out and failed through."
The central non-negotiable for the product line was ensuring the functional ingredients would "disappear into the cookie," so consumers would not have to sacrifice enjoyment for added benefits. "I want more from my food, but not at the cost of enjoying it," Ashley Fields said in the launch announcement. This philosophy directly addresses the common consumer complaint that many wellness-focused snacks prioritize function over the simple pleasure of eating a delicious treat, a problem Fields Good was created to solve.
The Functional Lineup: Focus, Protein, and Sleep
The initial online product offering from Fields Good includes three distinct soft-baked cookies, each targeting a specific function with carefully selected ingredients. While the brand promotes these benefits, reporting in The New York Times notes that research on the effectiveness of some of the ingredients can be "thin or mixed."
The mocha chocolate Focus Cookie is formulated to support brain performance. It contains creatine and Cognizin citicoline, nutrients the brand claims can aid concentration. The New York Times specifically pointed out that research on creatine's effectiveness for focus remains inconclusive for some observers.
For those seeking physical wellness support, the Protein Cookie is packed with 10 grams of protein and four grams of fiber. This option is positioned as a more traditional functional snack, designed to contribute to daily nutritional goals without the chalky texture often associated with protein-fortified foods.
Finally, the oatmeal raisin Sleep Cookie is intended to help calm the nervous system and support relaxation. Its key functional ingredient is L-theanine, an amino acid. As with the Focus Cookie's ingredients, The New York Times reported that research on L-theanine's ability to lower stress is also considered mixed by some in the scientific community.
The All-Important Taste Test
A key question for any functional food is whether it can compete on taste. According to an initial hands-on review by editors at Delish, Fields Good successfully avoids the pitfalls of snacks that taste like "someone crushed up vitamins and drywall." The review described all three cookies as "soft, moist, and genuinely delicious," placing them firmly in the category of healthy-leaning treats that still taste like actual dessert. This early feedback suggests the brand is delivering on its primary promise to prioritize flavor alongside function.
The Delish editors also reported a noticeable effect from the Sleep Cookie. The review stated that the cookie "worked especially well," with multiple testers saying it "noticeably made them tired." This anecdotal but positive result provides an early indication that the functional aspects of the products may be as compelling to consumers as their taste. The brand's ability to deliver on both fronts could be a significant differentiator in a crowded market.
Fields Good Cookie Comparison
To help you decide which cookie might be right for you, this table breaks down the initial product line based on the company's stated goals and early reviews. It aligns each cookie with its intended benefit, key ingredients identified in reports, and the taste profile described by reviewers.
| Product Name | Stated Benefit | Key Functional Ingredients | Reported Taste/Texture |
|---|---|---|---|
| Focus Cookie | Designed to support focus and improve brain performance. | Creatine and Cognizin citicoline. | Described as soft, moist, and genuinely delicious. |
| Protein Cookie | Aims to support protein intake. | 10g of protein and 4g of fiber. | Described as soft, moist, and genuinely delicious. |
| Sleep Cookie | Intended to support sleep and calm the nervous system. | L-theanine. | Described as soft, moist, and genuinely delicious; reported to be effective. |
Deciding on Fields Good: Taste and Targeted Wellness
Consider Fields Good cookies if you are seeking a snack that combines nostalgic flavor with specific functional benefits for focus, protein, or sleep, based on initial positive taste reviews and reported effects. The brand's strategy taps directly into a growing consumer desire for products that offer functional advantages without compromising on taste. After years of wellness snacks that, as one review noted, tasted "vaguely like sadness," this shift feels overdue. For consumers weighing a purchase, the decision rests on personal taste preferences and an interest in the targeted wellness functions offered by each distinct cookie.
