When researchers ran a Life Cycle Assessment (LCA) on food trays made from three materials, the paperboard tray—coated with polyethylene terephthalate (PET)—showed the smallest climate change impact, outperforming both virgin plastic CPET trays and recycled plastic rPET trays. That result, reported in research on sustainable paper-based packaging published in a peer-reviewed journal, happens to align with what many consumers already believe about paper. But the alignment is partly coincidental, because consumer judgments about packaging are, as the same research observes, mostly subjective and based on personal perception rather than the sustainability characteristics of the product. Understanding both the finding and the fragility of the intuition behind it is what separates an evidence-based choice from a lucky guess.
LCA Findings: Paperboard vs. Plastic Trays
A Life Cycle Assessment is a structured method for tallying environmental impacts across a product's entire life—raw material extraction, manufacturing, transport, use, and end of life. Rather than judging a package by what it is made of, an LCA asks what the package actually costs the environment, in a chosen impact category, across every stage it passes through. That is why two packages that look equally "green" can land in very different places once the full accounting is done.
In this case, the assessment formed part of a development effort in which five new paper-based prototypes were created and discussed—two for biscuits and three for meat products. The trays at the center of the assessment were paperboard with a PET coating, and they were compared against two plastic alternatives: CPET, the crystalline, virgin form of PET, and rPET, made from recycled PET. The comparison was therefore not paper versus plastic in the abstract, but three specific tray designs built for the same food-contact job.
The result was unambiguous in its scope: the paperboard tray had the smallest climate change impact of the three. Both the virgin CPET tray and the recycled rPET tray scored higher. One detail deserves emphasis—recycling did not close the gap. Even the tray made from recovered plastic material carried a higher climate change impact than the coated paperboard tray in this comparison. That is a genuinely useful data point, but it is also a narrow one. The assessment measured climate change impact specifically, for these particular prototype trays, and its published findings do not extend to water pollution, resource depletion, or microplastic pollution.
Consumer Perceptions of Sustainable Packaging
Here the story takes an interesting turn. The same research documents that consumers already rank paper as the most environmentally friendly packaging material and plastic as the least, when comparing plastic, paper, glass, and metal—findings the study notes correspond with previous research. Participants in a Swedish study highlighted the negative environmental impact of plastic packaging and reported paper as the more environmentally friendly option.
So for these trays, the LCA finding and popular intuition point in the same direction. Paper wins on measurement, and paper wins in the public imagination. If the goal were simply to confirm a preference, the story could end there. But the research adds a caveat that changes how the alignment should be read: consumers are still unclear as to what the most sustainable packaging actually is, with their judgments being mostly subjective and based on personal perception rather than the sustainability characteristics of the product.
That distinction matters because getting the right answer for subjective reasons is fragile. A consumer who picks the paperboard tray because paper "feels natural" is not applying the LCA's logic—they are pattern-matching on a material category. The same shortcut could easily misfire in a different product category, a different coating, or a different impact category, and the consumer would have no way of noticing.





